My professional work runs the gamut, but I consider myself an expert on the topics of banking and technology, product management, remote work and productivity, and managing a freelance business.
How (and why!) I transferred my website from WordPress to Webflow
For those that find WordPress too limiting, transferring a website to Webflow offers design flexibility. Read how one DIYer made the switch.
Calendly’s effortless scheduling experience
If there’s an app that knows how to bring people together, it’s Calendly. Over the years, Calendly has become synonymous with easy scheduling. Much like we say, “Oh, just Google that” or “join my Zoom,” we now say, “Here’s my Calendly link.”
How community banks solve problems with data
From automation to analysis, the role of data continues to evolve
Test What Matters: Level-Up Your Product Experiments with Behavioral Data
In an era of rapid innovation and deployment, digital-first companies must develop a product strategy that involves effective A/B testing and experimentation. If the turnaround time from "hypothesis to change" is too long, businesses risk losing customers and revenue.
Why in-app microsurveys are the key to product growth
Tired of sending out surveys and getting very little feedback? Learn how microsurveys can give you better product insights.
Treat Your Career Like a Portfolio, Not a Resume
Linear career paths are a thing of the past.
5 proven strategies to drive product adoption
By infusing personalization into your product adoption tactics, you're more likely to keep users engaged and happy.
Father, son navigate succession through breakfast table confabs
Cover Feature: Douglas and Morgan Farmer navigate succession at Wisconsin's Park Bank in a uniquely family fashion.
Lunch Breaks: 5 Ways to Improve Your Productivity
Want to improve your quality of work, energy level, and creativity? In this article, learn 5 ways in which taking a lunch break will boost your productivity.
Community bankers tailor new services to customer needs
“You can’t please everyone” is an understandable mantra, but whom should banks seek to please: Most? Some? Current or future customers?
Enabling Hyper-Personalization with Deep Linking
Create a positive brand experience across all channels with the Branch + Amplitude integration.
How to Manage Your Content Across Multiple Platforms
Create a plan for consistency without becoming overwhelmed.
Portfolio Growth: Technology blended with expertise opens new roads
When banks identify the right opportunities to differentiate themselves, they can introduce new, rewarding loans into their portfolios.
3 Ways Media and Entertainment Companies Can Leverage Behavioral Data
Learn how media and entertainment companies can attract and retain users with a highly personalized digital experience.
First Internet Bank meets mortgage customers where they’re at
How an online-only bank combined automation, personal touchpoints to build a sleek customer experience.